Covid-19’s impact on game CAC and LTV

(This was originally published as a section in today’s newsletter. Subscribe here.) Unity Technologies released a report on how Covid-19 lockdown has impacted user acquisition and monetization in the gaming industry. The data comes from games made with Unity or using the Unity Ads network. Overall use 46% DAU increase in HD gaming (i.e. console, PC, VR) and […]

Spotify’s monetization misstep with its new fundraising feature

(This was originally published as a section in today’s Monetizing Media newsletter. Sign up here.) Hi everyone – Last week, Spotify added a feature called Artist Fundraising Pick for artists to add a fundraising links to their profile. It’s done in partnership with Cash App, GoFundMe, and Paypal.me so when a user clicks it, they are redirected to […]

The Covid-19 crisis should push musicians to own their audience and invest in virtual concerts and membership models

(This was originally published as a section of today’s Monetizing Media newsletter) This crisis is an opportunity for the music industryMusic has been hard hit by Covid-19 because live events comprise such a large proportion of artist earnings. But working from home is forcing artists and their teams to confront how under-developed their business is […]

Webinar on the state of kids media

I hosted a webinar on TechCrunch about the state of kids media amid the Covid-19 crisis. My guests were: Craig Donato, chief business officer of Roblox, the $4 billion gaming platform that counts the majority of U.S. kids age 9-12 among its active users. Nancy MacIntyre, co-founder and CEO of Fingerprint, the company behind Kidimo, a leading subscription video […]

My interview with Northzone’s PJ Pärson

Today I posted an interview in TechCrunch that I did with Northzone general partner PJ Parson at the SLUSH conference in Helsinki. We talked about the core investment thesis that has guided him for 20 years, how he went from running a fish distribution to running a VC firm, his best practices for effective board […]

The definitive guide to Patreon

(This was originally published as a section within today’s Monetizing Media newsletter. Sign up here.) Patreon: the definitive reportI wrote a 20,000+ word analysis of Patreon and monetization strategies by independent content creators. Patreon is a platform that creators use to run membership businesses (monthly payment in exchange for special access) with their superfans. Think CRM + CMS + […]