My outlook for 2020 is now up on TechCrunch >>
Check out my analysis of the podcast market and predictions for 2020 on TechCrunch >>
Listen to me discuss my research on Patreon and assessment of the company with Connie Loizos of StrictlyVC on the TechCrunch Equity podcast.
Read my post on TechCrunch: https://techcrunch.com/2019/03/06/podcasts-smart-speakers-soar-as-social-media-stalls-based-on-new-survey/
(This was originally published as a section within today’s Monetizing Media newsletter. Sign up here.) Patreon: the definitive reportI wrote a 20,000+ word analysis of Patreon and monetization strategies by independent content creators. Patreon is a platform that creators use to run membership businesses (monthly payment in exchange for special access) with their superfans. Think CRM + CMS + […]
Read my post on TechCrunch: https://techcrunch.com/2018/10/25/whats-next-for-podcasting-subscriptions-and-exclusives/
According to an IAB/PwC report, the market size for podcast advertising in the US was $314M in 2017, an incredible 86% yoy increase from $169M in 2016. It predicts the market will reach $659M in 2020. One stat of note: 38% of podcast ad spend in 2017 was via annual upfront buys (compared to 27% in 2016).