My outlook for 2020 is now up on TechCrunch >>
Category Archives: Podcasting
The State of Podcasting | 2019 year-end review
Check out my analysis of the podcast market and predictions for 2020 on TechCrunch >>
Podcast discussion about Patreon
Listen to me discuss my research on Patreon and assessment of the company with Connie Loizos of StrictlyVC on the TechCrunch Equity podcast.
Podcasts, smart speakers soar as social media stalls, based on new survey
Read my post on TechCrunch: https://techcrunch.com/2019/03/06/podcasts-smart-speakers-soar-as-social-media-stalls-based-on-new-survey/
The definitive guide to Patreon
(This was originally published as a section within today’s Monetizing Media newsletter. Sign up here.) Patreon: the definitive reportI wrote a 20,000+ word analysis of Patreon and monetization strategies by independent content creators. Patreon is a platform that creators use to run membership businesses (monthly payment in exchange for special access) with their superfans. Think CRM + CMS + […]
What’s next for podcasting?
Read my post on TechCrunch: https://techcrunch.com/2018/10/25/whats-next-for-podcasting-subscriptions-and-exclusives/
US podcasting market size was $314M in 2017
According to an IAB/PwC report, the market size for podcast advertising in the US was $314M in 2017, an incredible 86% yoy increase from $169M in 2016. It predicts the market will reach $659M in 2020. One stat of note: 38% of podcast ad spend in 2017 was via annual upfront buys (compared to 27% in 2016).