The Italian Job

(This is an abstract from today’s MediaDeals newsletter.) Telecom Italia is shaping into an exciting drama. Let’s take a look. Telecom Italia S.p.A. (aka TIM) is the big telecom in Italy; it’s publicly traded with a €16B market cap, FY17 revenue of €19.8B (and €7.8B in EBITDA), and was formed in 1994 as a roll-up of […]

Business Models for Media Companies

How do media companies make money? There are 5 overarching business models to generate revenue from content your company creates: 1) transactions, 2) subscriptions, 3) licensing, 4) content marketing, and 5) advertising. Let’s review. 1. Transactions Transactional business models are the simplest way to make money off content: slap a price tag on whatever you create […]

The Problem with Advertising

I am excited to dig into this Monetizing Media project not just because I see the momentum gathering behind media companies’ move to subscription models but because I want to see more of the industry move toward charging for content. Here’s the problem with advertising-dependent media… Misaligned Incentives Incentives matter, they shape human behavior – individually and […]

Launching “Monetizing Media”

Amid the Disney-FOX and Time Warner-AT&T deals, “fake news” deteriorating most Americans’ trust in media, and publishers up in arms over changes to Facebook’s news feed, I kicked off 2018 with a particular interest in how the media industry is reshaping away from a race to the bottom for pageviews and toward subscription platforms. Seeing dependence on […]