Amid the global shift to streaming video, are exhibitors (aka movie theater companies) doomed? Let’s step back: what role do exhibitors play in the market? 1) They curate and host Hollywood’s new releases so mass audiences know what to see; 2) they provide social, in-person media experiences for the family, for dates, for fun; 3) […]
Author Archives: Eric Peckham
Why People Aren’t Paying for Your Content
Reliance on advertising is often a way to mask the fact that a media property hasn’t found “product-market fit”. To find success in any market, you need to offer a product that’s 1) compelling and 2) differentiated. A compelling product adds value to the consumer: it offers a functional benefit and/or emotional stimulation that they place value […]
Business Models for Media Companies
How do media companies make money? There are 5 overarching business models to generate revenue from content your company creates: 1) transactions, 2) subscriptions, 3) licensing, 4) content marketing, and 5) advertising. Let’s review. 1. Transactions Transactional business models are the simplest way to make money off content: slap a price tag on whatever you create […]
The Problem with Advertising
I am excited to dig into this Monetizing Media project not just because I see the momentum gathering behind media companies’ move to subscription models but because I want to see more of the industry move toward charging for content. Here’s the problem with advertising-dependent media… Misaligned Incentives Incentives matter, they shape human behavior – individually and […]
MediaDeals – a morning newsletter for media execs and investors
As I dive into this Monetizing Media project, I’ve been hunting for a media industry equivalent of Dan Primack’s Pro Rata newsletter at Axios (a morning round-up of key investments, M&A, and other business news in venture capital and private equity). I haven’t been able to find any daily media newsletters that seem very business-savvy, […]
Launching “Monetizing Media”
Amid the Disney-FOX and Time Warner-AT&T deals, “fake news” deteriorating most Americans’ trust in media, and publishers up in arms over changes to Facebook’s news feed, I kicked off 2018 with a particular interest in how the media industry is reshaping away from a race to the bottom for pageviews and toward subscription platforms. Seeing dependence on […]