Next steps for the LA Times

The Los Angeles Times officially traded hands yesterday from Tronc to biotech billionaire Patrick Soon-Shiong, who named Norman Pearlstine as the new Executive Editor. Pearlstine had retired as Vice Chairman of Time Inc as it closed its sale to Meredith Corp, following 50 years in roles across Time, Bloomberg, the WSJ, and Forbes. In the announcement, […]

Business Models for Media Companies

How do media companies make money? There are 5 overarching business models to generate revenue from content your company creates: 1) transactions, 2) subscriptions, 3) licensing, 4) content marketing, and 5) advertising. Let’s review. 1. Transactions Transactional business models are the simplest way to make money off content: slap a price tag on whatever you create […]