The Italian Job

(This is an abstract from today’s MediaDeals newsletter.) Telecom Italia is shaping into an exciting drama. Let’s take a look. Telecom Italia S.p.A. (aka TIM) is the big telecom in Italy; it’s publicly traded with a €16B market cap, FY17 revenue of €19.8B (and €7.8B in EBITDA), and was formed in 1994 as a roll-up of […]

SVOD and Protectionism

The Dutch Culture Council recently asked legislators to require SVOD services operating in the country to maintain libraries with at least 15% Dutch content and apply a 2-5% tax on all revenue derived from foreign content streamed in the country. It’s a protectionist move both to nurture the Dutch film/TV industry in a competitive global […]

New models for storytelling: Skam case study

There’s a new storytelling format I’m excited to see experimentation with: narratives that unfold across both traditional media and social media, blurring the line between reality and fiction. The hit Norwegian TV show SKAM is a case study here. It followed a (fictional) group of high school students through assorted teen drama (compare it to the British […]

Why People Aren’t Paying for Your Content

Reliance on advertising is often a way to mask the fact that a media property hasn’t found “product-market fit”. To find success in any market, you need to offer a product that’s 1) compelling and 2) differentiated. A compelling product adds value to the consumer: it offers a functional benefit and/or emotional stimulation that they place value […]

Business Models for Media Companies

How do media companies make money? There are 5 overarching business models to generate revenue from content your company creates: 1) transactions, 2) subscriptions, 3) licensing, 4) content marketing, and 5) advertising. Let’s review. 1. Transactions Transactional business models are the simplest way to make money off content: slap a price tag on whatever you create […]

The Problem with Advertising

I am excited to dig into this Monetizing Media project not just because I see the momentum gathering behind media companies’ move to subscription models but because I want to see more of the industry move toward charging for content. Here’s the problem with advertising-dependent media… Misaligned Incentives Incentives matter, they shape human behavior – individually and […]

Launching “Monetizing Media”

Amid the Disney-FOX and Time Warner-AT&T deals, “fake news” deteriorating most Americans’ trust in media, and publishers up in arms over changes to Facebook’s news feed, I kicked off 2018 with a particular interest in how the media industry is reshaping away from a race to the bottom for pageviews and toward subscription platforms. Seeing dependence on […]